Coco Gauff Signs Global Ambassador Deal with Mercedes-Benz
At just 21 years old, Coco Gauff has solidified her status as one of the highest-earning female athletes in the world. After being named the top-earning female athlete for the third consecutive year by Sportico, Gauff has now added another prestigious brand to her endorsement portfolio – Mercedes-Benz.
New Partnership with Mercedes-Benz
The announcement of Coco Gauff as the newest global ambassador for Mercedes-Benz came just days after she topped Sportico’s list of highest-paid female athletes. The German automaker revealed the partnership with a series of photos on social media, showcasing the two-time Grand Slam champion posing with a four-door black Mercedes sedan in a leather jacket and jeans.
The brand’s caption for the post read, “Power. Precision. Play without limits,” emphasizing their excitement in welcoming Gauff to the Mercedes-Benz family.
Success Off the Court
According to Sportico, Gauff earned a staggering $23 million off the court in 2025, pushing her total earnings over $30 million for the second consecutive year. This remarkable achievement highlights Gauff’s growing influence both on and off the tennis court.
Prior to her recent successes, including winning her second major title at Roland Garros in June, Gauff made a strategic move. She departed the Team8 agency, co-founded by Roger Federer, to launch Coco Gauff Enterprises in partnership with WME. This decision was fueled by Gauff’s desire to have greater control over her career and pave the way as an athlete, entrepreneur, and change-maker.
Shared Values and Vision
In a statement regarding her partnership with Mercedes-Benz, Gauff expressed how her personal ethos aligns with the brand’s values. She emphasized the shared drive, belief in pushing boundaries, and the importance of growth, passion, and determination.
Gauff shared, “For me, tennis has always been about more than just winning. It’s about growth, passion, and determination. That’s why this partnership with Mercedes-Benz feels so special.”
Expanding Influence in Tennis
With this new role, Coco Gauff joins the ranks of tennis legend Roger Federer as a global ambassador for Mercedes-Benz. The partnership not only solidifies Gauff’s standing as a top athlete and influencer in the world of tennis, but also opens up new opportunities for collaboration and growth in her career.
As Coco Gauff continues to make waves both on and off the tennis court, her partnership with Mercedes-Benz signals a new chapter in her career, marked by success, ambition, and a commitment to pushing boundaries.
Mercedes-Benz: A Symbol of Excellence
Mercedes-Benz, a renowned luxury car manufacturer with a rich history of innovation and quality, carefully selects its brand ambassadors to embody the values of excellence, sophistication, and performance. By choosing Coco Gauff as a global ambassador, Mercedes-Benz not only recognizes her remarkable talent on the tennis court but also her unwavering dedication to personal growth and success beyond the confines of the sport.
For Gauff, partnering with Mercedes-Benz represents more than just another endorsement deal. It signifies a mutual commitment to excellence and a shared vision of pushing boundaries and redefining standards. As she continues to inspire fans worldwide with her tenacity and skill, this collaboration with Mercedes-Benz amplifies her reach and influence, solidifying her position as a role model for aspiring athletes and young individuals.
Empowering the Next Generation
As a young African American woman dominating the world of tennis, Coco Gauff’s partnership with Mercedes-Benz carries significant cultural and social importance. By aligning herself with a prestigious brand like Mercedes-Benz, Gauff sends a powerful message of empowerment, representation, and inclusivity. Her success story serves as a beacon of hope for aspiring athletes from diverse backgrounds, breaking barriers and challenging stereotypes in the sports industry.
Through her strategic career decisions, entrepreneurial ventures, and now, collaborations with global brands like Mercedes-Benz, Coco Gauff is not only making a name for herself in the world of tennis but also paving the way for future generations of athletes to dream big and achieve their goals, regardless of their background or circumstances.
Looking Ahead: A Bright Future in Tennis and Beyond
With her talent, determination, and strategic mindset, Coco Gauff’s trajectory in the world of tennis seems poised for continued success and accolades. As she continues to compete on the global stage, capturing hearts with her on-court prowess and off-court charisma, the partnership with Mercedes-Benz propels her career to new heights, opening doors to exciting opportunities and collaborations.
As Coco Gauff blazes a trail in the tennis world and beyond, her partnership with Mercedes-Benz serves as a testament to her relentless pursuit of excellence and her commitment to making a lasting impact on the sports industry and society at large. With a bright future ahead and a growing list of accomplishments to her name, Coco Gauff’s journey is one that inspires, motivates, and captivates audiences worldwide.
From her early successes on the court to her strategic business moves and now, prestigious partnerships with global brands, Coco Gauff continues to redefine what it means to be a successful athlete in the modern era. As she navigates the competitive world of professional tennis and explores new avenues for growth and collaboration, the world eagerly watches the rise of a true sporting prodigy in Coco Gauff.
