BNP Paribas Extends Title Sponsorship of BNP Paribas Open Through 2029
BNP Paribas, Europe’s leading financial institution and a prominent global sponsor of tennis, has announced the extension of its title sponsorship of the BNP Paribas Open with a new five-year contract that will run through 2029. This extension solidifies BNP Paribas as the longest-running sponsor in the event’s history, having initially started its title sponsorship in 2009.
The BNP Paribas Open, often referred to as “Tennis Paradise,” is held annually at the Indian Wells Tennis Garden in Indian Wells, California. The tournament has seen record attendance and achieved equal prize money for women over its 17-year history, making it a favorite among top players worldwide.
Commitment to Tennis Growth
Jose Placido, CEO of BNP Paribas USA and CIB Americas, expressed his delight in renewing the contract, emphasizing the continued growth of the event and the strong partnership between the tournament and BNP Paribas. Placido highlighted the bank’s commitment to promoting tennis at all levels and ensuring the BNP Paribas Open remains a marquee tennis event in the Americas, attracting top players and providing a world-class experience for attendees.
Elise Hermant, Global Head of Communications for BNP Paribas, echoed Placido’s sentiments, stating that the title sponsorship of the BNP Paribas Open has been a resounding success and aligns perfectly with the bank’s values. The renewal of the contract reaffirms BNP Paribas’ dedication to supporting the growth and development of the tournament, with a focus on elevating its status in the tennis world.
Record-Setting Success
Tommy Haas, Tournament Director of the BNP Paribas Open, expressed his excitement about extending the partnership with BNP Paribas and praised the bank’s instrumental support in making the tournament a world-class destination. The 2024 BNP Paribas Open was voted Tournament of the Year by both ATP and WTA players for a record-setting tenth consecutive year, with record prize money awarded and an all-time attendance record set.
BNP Paribas has a long-standing history of supporting tennis, dating back to 1973 with Roland-Garros, the French Open. The bank’s commitment to the sport spans all levels of the game, from community tennis to professional competition, ensuring accessibility for future generations.
Continued Excellence in Tennis Sponsorship
With the extension of the title sponsorship of the BNP Paribas Open through 2029, BNP Paribas reaffirms its position as a key supporter of tennis worldwide, dedicated to promoting the growth and development of the sport. The partnership between BNP Paribas and the BNP Paribas Open continues to thrive, promising fans unparalleled experiences and thrilling matches in the years to come.
As the BNP Paribas Open enters this new chapter with the extended sponsorship agreement, tennis enthusiasts can look forward to witnessing the best of the sport on display at “Tennis Paradise,” thanks to the unwavering support of BNP Paribas.
BNP Paribas’ Impact on Tennis Development
BNP Paribas’ commitment to tennis goes beyond sponsorship of high-profile events like the BNP Paribas Open. The financial institution has been actively involved in grassroots tennis programs, supporting initiatives that promote the sport at the community level. By investing in tennis development from the grassroots up, BNP Paribas plays a crucial role in nurturing future talent and ensuring the longevity of the sport.
Through partnerships with local tennis clubs, schools, and organizations, BNP Paribas has been able to reach a diverse range of players, providing access to coaching, equipment, and facilities that might otherwise be out of reach. These efforts not only help grow the sport but also foster a sense of community and camaraderie among players of all ages and skill levels.
BNP Paribas’ Global Tennis Initiatives
In addition to its involvement in prestigious tournaments like the BNP Paribas Open, BNP Paribas has also extended its support to other major tennis events around the world. The bank’s sponsorship of the French Open, one of the four Grand Slam tournaments, further demonstrates its dedication to promoting tennis on a global scale.
BNP Paribas’ global tennis initiatives aim to create opportunities for players from diverse backgrounds to showcase their talent on the international stage. By supporting a wide range of tournaments and programs, BNP Paribas helps cultivate a vibrant and inclusive tennis community that celebrates excellence and sportsmanship.
BNP Paribas’ Vision for Tennis Sustainability
As a long-time supporter of tennis, BNP Paribas recognizes the importance of sustainability in ensuring the sport’s future. The bank has taken proactive steps to reduce its environmental impact and promote eco-friendly practices within the tennis community.
From implementing green initiatives at tournaments to supporting eco-conscious tennis facilities, BNP Paribas is committed to fostering a more sustainable tennis ecosystem. By championing sustainability in tennis, BNP Paribas sets an example for other organizations in the sports industry to follow, highlighting the importance of environmental stewardship in preserving the game for generations to come.
Looking Ahead: BNP Paribas’ Ongoing Contribution to Tennis
With the extension of its title sponsorship of the BNP Paribas Open through 2029, BNP Paribas reaffirms its status as a driving force behind tennis’ growth and development. The bank’s unwavering commitment to the sport, from grassroots programs to elite tournaments, underscores its dedication to cultivating a thriving tennis community worldwide.
As BNP Paribas continues to support tennis at all levels and promote the values of excellence, inclusivity, and sustainability, the future of the sport looks brighter than ever. Through its ongoing contributions to tennis, BNP Paribas ensures that “Tennis Paradise” remains a beacon of inspiration for players and fans alike, embodying the spirit of competition, camaraderie, and sportsmanship that defines the game.
