Wilson Collaborates with Marta Kostyuk to Launch Innovative Women’s Tennis Shoe
Wilson, a renowned sports equipment brand, has recently announced a groundbreaking collaboration with professional tennis player Marta Kostyuk to introduce a new high-performance tennis shoe designed exclusively for women. This innovative shoe, named the Intrigue, has been developed with Kostyuk’s input to cater to the specific needs of female athletes.
A Personalized Approach to Women’s Tennis Footwear
Since becoming Wilson’s first head-to-toe tennis player in 2023, Marta Kostyuk has been a trendsetter in on-court and off-court fashion with her high-performance kits and dresses. However, in 2025, her collaboration with Wilson has reached a new level with the introduction of the Intrigue tennis shoe.
According to Wilson’s senior director of footwear, Shivam Bhan, the development process for the Intrigue began with scanning Kostyuk’s foot to create a new last that will set the standard for fit in Wilson’s women’s-specific tennis footwear. The brand emphasizes that the shoe is personalized to meet the unique needs of female athletes, offering both style and functionality.
Technological Innovations in Women’s Tennis Footwear
The Wilson Intrigue incorporates three main technologies that have not been previously used in footwear. The UltraShield mesh provides lightweight and breathable comfort, while the FootFrame fit support system allows players to adjust the shoe to their specific needs. Additionally, the SwiftStep sockliner is designed to bring responsive foam closer to the foot for enhanced performance.
Marta Kostyuk expressed her vision for the Intrigue, stating that she wanted to create a shoe that empowers women to move faster and be more agile without compromising style. She believes that the Intrigue has elevated her game and hopes it will do the same for female athletes worldwide.
A New Era for Wilson Footwear
While Wilson had previously released an “Intrigue” line in 1992, the latest iteration of the shoe represents a fresh start for the brand’s footwear division. Wilson footwear designer Tate Kuerbis emphasized the importance of creating a design that is both modern and timeless, reflecting the brand’s legacy.
The Wilson Intrigue will be available for purchase in stores and online in the Dewberry colorway, featuring pink and navy accents. The shoe will come in three versions—Tour, Pro, and Lite—catering to players of varying skill levels. The Lite version, priced at $98, is also suitable for off-court wear.
Empowering Female Athletes
With the launch of the Wilson Intrigue, female tennis players now have access to a shoe specifically tailored to their needs. The collaboration between Wilson and Marta Kostyuk showcases a commitment to innovation and quality in women’s tennis footwear, empowering athletes to perform at their best both on and off the court.
Stay tuned for the release of the Wilson Intrigue on Feb. 11, as players gear up to elevate their game with this revolutionary tennis shoe.
The Evolution of Women’s Tennis Footwear
Over the years, women’s tennis footwear has undergone significant advancements to meet the specific demands of female athletes. While women have traditionally had fewer options than their male counterparts when it comes to tennis shoes, the collaboration between Wilson and Marta Kostyuk marks a turning point in the industry.
By working closely with a professional tennis player like Kostyuk, Wilson has been able to tailor the Intrigue shoe to address the unique requirements of women on the court. This personalized approach not only considers the technical aspects of performance but also focuses on style and comfort, ensuring that female athletes feel confident and supported during intense matches.
With the incorporation of cutting-edge technologies like UltraShield mesh and SwiftStep sockliner, the Wilson Intrigue represents a leap forward in women’s tennis footwear. These innovations aim to enhance speed, agility, and overall performance, giving female players a competitive edge while maintaining a stylish appearance.
The Impact of Athlete Collaboration in Footwear Design
The collaboration between sports brands and professional athletes has become increasingly common in the world of footwear design. By involving athletes like Marta Kostyuk in the development process, brands can gain valuable insights into the specific needs and preferences of players at the highest level of the sport.
For Marta Kostyuk, the opportunity to co-create the Wilson Intrigue allowed her to translate her on-court experience and expertise into a product that can benefit female tennis players worldwide. By working hand in hand with designers and engineers, Kostyuk was able to contribute her unique perspective to the development of a shoe that not only meets performance standards but also reflects her personal style and vision for women’s tennis footwear.
The Intersection of Fashion and Function in Women’s Tennis Shoes
Women’s tennis shoes have evolved beyond being merely functional footwear to becoming a statement of style and expression on the court. The Wilson Intrigue embodies this fusion of fashion and function, offering female players a shoe that not only performs at the highest level but also looks sleek and contemporary.
With the Dewberry colorway featuring pink and navy accents, the Intrigue is designed to make a bold statement on the court while providing the necessary support and performance features. The availability of different versions—Tour, Pro, and Lite—caters to players of varying skill levels, ensuring that every female athlete can find a shoe that suits her needs and playing style.
Looking Ahead: The Future of Women’s Tennis Footwear
The launch of the Wilson Intrigue signals a new chapter in the world of women’s tennis footwear, where innovation, style, and performance converge to empower female athletes. As brands continue to collaborate with top athletes and push the boundaries of technology and design, we can expect to see more advancements in women’s tennis shoes that cater specifically to the needs of female players.
With the Wilson Intrigue set to hit stores and online platforms soon, tennis enthusiasts and athletes alike can look forward to a new era of footwear that elevates their game and enhances their playing experience. The intersection of sports and fashion has never been more exciting, and the future of women’s tennis footwear is bright and full of possibilities.
