The International Cricket Council (ICC) Appoints Sanjog Gupta as New CEO
The International Cricket Council (ICC) has recently announced the appointment of Sanjog Gupta as their new Chief Executive Officer. Gupta, who currently serves as CEO, Sports & Live Experiences, at JioStar, will officially take charge on July 7, 2025, making him the seventh CEO in the history of the global governing body.
With over 20 years of experience across media, entertainment, and sport, Gupta’s journey to the top has been nothing short of remarkable. Starting his career as a journalist, he joined Star India in 2010 and held various leadership roles in content and strategy. In 2020, he became the Head of Sports at Disney & Star India before being appointed as CEO of JioStar Sports in 2024 following the merger of Viacom18 and Disney Star.
Experience and Vision
“I am pleased to announce that Sanjog Gupta has been appointed as the CEO of the ICC,” stated ICC Chairman Jay Shah. “Sanjog brings extensive experience in sports strategy and commercialization, which will be invaluable for the ICC.”
Gupta’s deep understanding of the global sports and media landscape, combined with his curiosity about cricket fans’ perspective and passion for technology, is expected to play a crucial role in the ICC’s ambition to grow the game in the coming years. The goal is to go beyond traditional boundaries and establish cricket as a regular sport in the Olympics, expanding its reach across the world and strengthening its roots in core markets.
The appointment of Gupta follows a rigorous global recruitment process that began in March 2025, attracting over 2,500 applications from candidates in 25 countries. A Nominations Committee, which included prominent figures such as ICC Deputy Chair Imran Khwaja and ECB Chair Richard Thompson, unanimously recommended Gupta for the role after shortlisting 12 names.
Exciting Times Ahead
“It is a privilege to have this opportunity, especially at a time when cricket is poised for unprecedented growth and enjoys the passionate support of almost 2 billion fans worldwide,” expressed Sanjog Gupta, ICC CEO-designate. “These are exciting times for the sport as marquee events grow in stature, commercial avenues widen, and opportunities such as the women’s game scale in popularity.”
Gupta is enthusiastic about contributing to the next phase of cricket’s evolution, expanding its global footprint, enhancing the fan experience, and collaborating closely with ICC Member Boards to build on the sport’s strong foundations. He sees cricket’s inclusion in the Los Angeles 2028 Olympic Games and the rapid adoption of technology as catalysts for the global Cricket movement.
With Gupta at the helm, the ICC is looking towards a future of innovation, growth, and inclusivity in the world of cricket, aiming to captivate audiences worldwide and solidify its position as a leading global sport.
Innovative Strategies for Growth
As the new CEO of the ICC, Sanjog Gupta is expected to bring innovative strategies to the table to drive growth and engagement within the cricketing community. With his background in media and sports, Gupta is well-equipped to leverage digital platforms and emerging technologies to enhance the fan experience and attract new audiences to the sport.
One of Gupta’s key priorities is to focus on expanding cricket’s presence in untapped markets and increasing the sport’s appeal among younger demographics. By harnessing the power of social media, live streaming, and interactive content, Gupta aims to make cricket more accessible and engaging for fans around the world.
Global Expansion and Development
Under Gupta’s leadership, the ICC is set to embark on a journey of global expansion and development, with a focus on nurturing talent, promoting diversity, and fostering inclusivity within the cricketing ecosystem. Gupta’s vision includes initiatives to support grassroots cricket development in emerging markets, provide opportunities for women in cricket, and enhance the overall fan experience through innovative digital platforms.
By collaborating with ICC Member Boards, cricket associations, and key stakeholders, Gupta plans to create a sustainable framework for the growth and development of cricket at all levels. This strategic approach is aimed at ensuring that cricket remains a thriving and dynamic sport that resonates with fans across different regions and cultures.
Driving Commercial Success
As a seasoned professional with a strong background in sports strategy and commercialization, Sanjog Gupta is well-positioned to drive commercial success for the ICC and its partner organizations. Gupta’s expertise in maximizing revenue streams, optimizing sponsorship deals, and creating compelling content is expected to bolster the financial sustainability of the global governing body and its affiliated entities.
With a keen focus on exploring new commercial opportunities, Gupta aims to secure lucrative partnerships, attract major brands to cricket, and leverage the sport’s growing popularity to generate increased revenue streams. By harnessing the power of data analytics, market insights, and consumer trends, Gupta plans to unlock new avenues for revenue generation and business growth within the cricketing industry.
Looking Towards the Future
As Sanjog Gupta assumes the role of CEO at the ICC, the global cricketing community is eagerly anticipating the transformative changes and strategic initiatives that he will introduce to shape the future of the sport. With a strong emphasis on innovation, growth, and inclusivity, Gupta’s leadership is poised to propel cricket into a new era of success and sustainability.
By championing digital transformation, fostering global partnerships, and prioritizing fan engagement, Gupta is set to redefine the landscape of cricket administration and propel the sport to greater heights on the world stage. With his vision and expertise, Gupta is poised to lead the ICC into a future filled with promise, potential, and unparalleled opportunities for cricket’s global growth and development.
