Player Virat Kohli, the former captain of India, has become closely associated with the well-known PUMA brand in recent years. He agreed to be the brand ambassador for the well-known company in 2017 when they signed a 100-crore INR contract. Regarding the brand agreement, Kohli’s agreement with the company held firm despite the Indian Cricket Board’s agreement with Adidas, PUMA’s competitor.
The two-time World Event winner has switched to Agilitas Sports as its brand ambassador, according to CNBC18 TV. Notably, Abhishek Ganguly, a former managing director (MD) of Puma India, founded the business. Additionally, rumours state that in addition to endorsing the company’s merchandise, Kohli will own stock in Agilitas Sports.
Player Virat Kohli:
Agilitas Sports was founded by Abhishek Ganguly in May 2023, and in a matter of months, the business experienced exponential growth. Agilitas Sports recently secured?100 crore in funding from Nexus Venture, demonstrating its growing power within the sports sector.
Puma has since said that the collaboration with Kohli will go on. The Managing Director of PUMA India, Karthik Balagopalan, responded to the circulating rumours regarding PUMA ambassador Kohli, stating that the company has a long-standing and solid relationship with him. The statement said, “PUMA’s relationship with Virat Kohli is long-standing and continues.”
The most notable player missing from the Indian team for the five-Test series against England is Virat Kohli. Citing personal reasons, the India star missed the first two matches in Hyderabad and Vizag with the team.
In an interview with Mint, Abhishek Ganguly stated that the company plans to use the money to expand its manufacturing capacity and introduce new sportswear brands through partnerships or acquisitions of both domestic and international companies.
Ganguly remarked in 2017 that, “Virat has changed the perception of fitness in Indian cricket. He has supported our brand ethos by highlighting the importance of being an athlete and changing cricket in the eyes of the millennial generation. He is a youth icon with an effortless style.”
Ahead of the third Test matchup with England, the Delhi player may return to the pitch. It’s still not time to make the decision.
So, this was all about the ace Player Virat Kohli. Also read, After Virat, will player Uday Saharan be next BIG thing?
