Recently, Smriti Mandhana’s Royal Challengers Bangalore Women created history by defeating the Delhi Capitals women in the summit match to win their first-ever WPL (Women’s Premier League WPL 2024) championship. The men’s team has been vying for the title since 2008, but Mandhana was able to end RCB’s title curse.
Marketers are now paying closer attention to Mandhana and her teammates as a result of her WPL victory. Several brand analysts predict that Mandhana’s market value will soar following the WPL victory.
According to Aviral Jain, Managing Director, Valuation Advisory Services, Kroll, “she currently enjoys a brand value in the range of USD 10-12 million, which is expected to go up by about 30 per cent with a growing brand portfolio and fee by the end of the year,” MSN quoted Jain as saying.
Mandhana’s iconic WPL 2024 win:
Additionally, he mentioned that Mandhana would be eager to join the brands as an ambassador, capitalizing on the goodwill surrounding RCB’s first title victory. “This achievement has propelled her (Mandhana) into the spotlight, making her a very attractive proposition for marketers given the upcoming men’s IPL and perhaps also explore joint team campaigns with RCB,” Jain stated.
Managing Director of Baseline Ventures Tuhin Mishra emphasized the potential PR benefits of Mandhana’s title win with the RCB women, further solidifying her position as a top-tier sports star.
Mishra stated, “RCB has long been a well-liked team. The men’s team, however, has never taken home the IPL trophy. But all of a sudden, Mandana, the girl, arrived. Since it was her first season as captain, she had a terrible first season. But then, thanks to her captaincy abilities, she made a huge splash. She is an excellent motivator and leader. Every player beneath her states that. Additionally, she supported it with her performance, finishing in the top three. This all adds up.”
So, this was all about Smriti Mandhana and her brand value after WPL 2024. Also read, IPL 2024: Find out why Shikhar Dhawan missed the photoshoot
