Kim Kardashian’s enormously popular shapewear brand, Skims, is extending its product line to include a men’s line. It has featured footballer Neymar Jr as the brand’s new face. Kardashian enlisted the aid of one of the most well-known and powerful athletes in the world. The 31-year-old Brazilian soccer sensation Neymar Jr., who plays for Al Hilal in Saudi Arabia, guarantees a robust promotional push for Skims Mens.
Working with Neymar Jr. fits with Kardashian’s plan to capitalize on the international soccer player’s appeal and popularity worldwide. After obtaining Neymar Jr. for their campaign, Skims didn’t stop there. The business was also successful in landing endorsement contracts with other well-known athletes. To increase the brand’s awareness and reach, Nick Bosa, the outstanding player from the San Francisco 49ers, and Shai Gilgeous-Alexander, the gifted player from the Oklahoma City Thunder, have teamed up with Skims.
Footballer Neymar Jr goes shirtless for SKIMS:
https://twitter.com/gemmaowenfp/status/1716496315633246592
Clarifying her goal for the company, Kardashian said, “To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.”
The brand’s high-profile faces don’t stop with the three sports stars; Kim recently added Cardi B, Kim Cattrall, Coco Jones, Hari Neff, Lana Condor, and Nelly Furtado to the roster. Cardi B lauded the brand’s soft cotton collection last week, stating, “It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colours I wore on set are even better, and I can’t wait to wear them all the time.”
On the work front, Brazilian professional football player Neymar da Silva Santos Júnior, also known as Neymar Júnior or simply Neymar, is a forward for both the Saudi Pro League team Al Hilal and the Brazil national team.
Talking about Kim Kardashian, following her high school graduation in 1998, Kim Kardashian started working as Paris Hilton’s personal assistant. Hilton is an American hotel heiress and socialite. Prior to the internet leak of a sex tape that included Kardashian and her boyfriend Ray J in it, she was largely unknown.
So, this was all about the footballer Neymar Jr. Also read, Top 5 Indian cricketer’s wives who stay away from the limelight.