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Biggest IPL on Disney Star with 35 Cr viewers in 10 matches

Biggest IPL on Disney Star with 35 Cr viewers in 10 matches

Disney Star, the official IPL 2024 broadcaster, broke all previous viewership records for the tournament’s first ten games. IPL on Disney Star is trending with big numbers.

35 crore people watched the live broadcast of the first ten IPL matches, according to BARC. This number of viewers is more than for any other event, including seasons during the pandemic. The total amount of time watched during the tournament has surged to 8028 crore minutes, a 20% increase over the previous year.

A strong marketing effort, enhanced programming, and a plethora of fan-focused initiatives have propelled the 17th season of the tournament’s match ratings, which have increased by 22% over the previous one. From April 8 to April 14, the broadcaster will be taking advantage of the tournament buzz even higher during Rivalry Week.

Disney Star’s Head of Sports, Sanjog Gupta, stated, “We are blown away by the unprecedented viewership for TATA IPL 2024. Disney Star has resumed its 17th season where it left off from the previous one, putting more of an emphasis on fan-focused programs designed to ignite excitement and enthusiasm for the competition. The steadfast love and support that the IPL has gotten from both fans and viewers is proof that Star Sports believes the league has the ability to expand even more.”

IPL on Disney Star:

Biggest IPL on Disney Star with 35 Cr viewers in 10 matches
Image Credits: News18

He further added, “The numbers also demonstrate the effectiveness of our efforts to improve the IPL viewing experience with broadcast and programming innovations, including interactive services, multi-platform fan interaction, and HDR-enhanced 4K. We are still dedicated to pursuing our goals of attracting and servicing sports lovers and new audiences”

Disney Star will be airing the 2024 Indian Premier League on 14 streams in 10 languages, including an Indian Sign Language feed specifically for supporters who are Deaf, Hard of Hearing, and Visually Impaired. The 17th edition of the tournament’s marketing campaign, “AJAB IPL KE GAJAB RANG,” was inspired by the tournament insight that a fan’s true colours can be revealed through the highs and lows of their team’s performance in the competition and that different viewers will interpret the same moment in the IPL very differently.

Biggest IPL on Disney Star with 35 Cr viewers in 10 matches
Image Credits: News18

Disney Star also unveiled a number of new programming initiatives, such as personalized highlights for various fan cohorts, programs like Cheeky Singles (presented by Carry Minati, the largest YouTuber in Asia), and platform-wide activations aimed at fostering collaboration with the ecosystem of content creators. In order to better serve 8 to 12-year-olds, it has also developed a unique Sunday afternoon broadcast for youngsters called Super Funday. It also keeps up with activations like Star Nahi Far, which brings fans closer to the stars.

So, this was all about the IPL on Disney Star. Also read, MI vs RR: Fan spooks Rohit as he runs on the field to hug him

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