Exclusive Partnership Ensures Tennis Channel as Home of WTA Through 2032
ST PETERSBURG, FL / LOS ANGELES, CA USA – In a groundbreaking agreement, WTA Ventures and Tennis Channel have solidified a new six-year media rights deal that will keep Tennis Channel platforms as the exclusive home of WTA tennis in the United States until 2032. This partnership marks a significant commitment to delivering the drama and excitement of the Hologic WTA Tour to tennis fans nationwide.
Expanding Coverage and Engagement
With this new arrangement, tennis enthusiasts can catch all the action of WTA 1000, 500, and 250 events (excluding U.S. tournaments) through the season-closing WTA Finals on Tennis Channel, its streaming network TennisChannel 2, the Tennis Channel app, and the website TennisChannel.com. This comprehensive coverage ensures fans don’t miss a moment of the world’s best singles players and doubles teams battling for year-end championship titles.
Notably, Tennis Channel’s commitment extends beyond just broadcasting matches. The collaboration between WTA Ventures and Tennis Channel aims to enhance and innovate the coverage of women’s tennis, engaging fans, and attracting new audiences to the sport. This joint effort builds on the recent launch of the WTA’s fresh brand identity and the remarkable growth of women’s tennis in the United States, with a surge in live WTA viewership on Tennis Channel in 2025.
Empowering Women’s Tennis
As the popularity of women’s tennis continues to soar, Tennis Channel’s Women’s Day programming, introduced in June 2024, has played a pivotal role. Every Tuesday, TennisChannel 2 dedicates its airtime exclusively to women’s competitions, making it accessible to a wide audience across the U.S. Under the new agreement, Tennis Channel is committed to expanding exposure, ensuring equal coverage for both women’s and men’s tours, and increasing distribution across digital and streaming platforms.
Marina Storti, CEO of WTA Ventures, expressed excitement about the partnership, highlighting the significance of the U.S. market for the WTA. She emphasized the shared ambition to deepen audience engagement and elevate the impact of women’s tennis. Jeff Blackburn, the new Chairman and CEO of Tennis Channel, echoed this sentiment, underlining the captivating nature of women’s tennis and the channel’s commitment to attracting and entertaining new fans.
A Bright Future for Women’s Tennis
With four U.S. players currently in the top 10 of the PIF WTA Singles Rankings, including rising star Coco Gauff, the profile of women’s tennis in the U.S. continues to grow. The collaboration between WTA Ventures and Tennis Channel, supported by IMG, signifies a strategic milestone in advancing the commercial value and exposure of women’s tennis.
As women’s tennis gains momentum and captivates audiences, the extended partnership between WTA Ventures and Tennis Channel promises to bring even more excitement and engagement to fans across the country. The future of women’s tennis looks bright, with Tennis Channel as the exclusive destination for thrilling WTA action through 2032.
Enhancing Fan Experience
One of the key aspects of the extended partnership between WTA Ventures and Tennis Channel is the focus on enhancing the overall fan experience. With advancements in technology and digital platforms, the collaboration aims to provide tennis enthusiasts with a more immersive and interactive viewing experience. Through the Tennis Channel app and website, fans can access exclusive content, behind-the-scenes footage, player interviews, and in-depth analysis, adding depth to their engagement with the sport.
Moreover, the partnership looks to leverage data analytics and artificial intelligence to personalize content delivery to individual viewers. By understanding fan preferences and viewing habits, Tennis Channel can tailor offerings to cater to diverse audiences, creating a more personalized and engaging experience for tennis fans across the United States.
Global Reach and Impact
While the exclusive partnership between WTA Ventures and Tennis Channel focuses on the U.S. market, the impact of this collaboration extends globally. With Tennis Channel serving as a prominent platform for WTA tennis, the visibility and accessibility of women’s tennis reach audiences beyond the United States. International fans can also tune in to Tennis Channel’s coverage, contributing to the global growth and popularity of the sport.
Furthermore, the partnership underscores the commitment of both organizations to promoting gender equality and empowerment within the world of tennis. By showcasing the talent, skill, and athleticism of female players, the collaboration between WTA Ventures and Tennis Channel not only elevates the profile of women’s tennis but also inspires the next generation of aspiring athletes, fostering a more inclusive and equitable sporting landscape.
Innovative Content and Storytelling
As part of the extended agreement, WTA Ventures and Tennis Channel are set to embark on collaborative initiatives to explore innovative content formats and storytelling techniques. From documentary series highlighting the journeys of top players to interactive fan experiences during live matches, the partnership aims to captivate audiences through compelling narratives and engaging visuals.
By delving into the personal stories, challenges, and triumphs of WTA athletes, Tennis Channel seeks to create a deeper connection between fans and players, fostering a sense of intimacy and relatability. Through creative storytelling and cutting-edge production, the partnership between WTA Ventures and Tennis Channel aims to push the boundaries of traditional sports broadcasting, setting a new standard for women’s tennis coverage.
Community Engagement and Grassroots Development
Amidst the excitement of elite-level competition, the collaboration between WTA Ventures and Tennis Channel also places emphasis on community engagement and grassroots development. By supporting local tennis programs, youth initiatives, and women’s empowerment projects, the partnership strives to nurture the next generation of tennis talent and foster a strong sense of community within the sport.
Through partnerships with schools, clubs, and organizations, Tennis Channel and WTA Ventures seek to create pathways for young players to pursue their passion for tennis, regardless of background or resources. By investing in the grassroots level, the collaboration aims to build a more inclusive and diverse tennis community, ensuring a vibrant and sustainable future for the sport.
Conclusion
The exclusive partnership between WTA Ventures and Tennis Channel signifies a significant milestone in the promotion and growth of women’s tennis in the United States and beyond. With a shared commitment to innovation, engagement, and empowerment, the collaboration is poised to elevate the fan experience, expand global reach, and inspire the next generation of tennis players and enthusiasts.
As the extended partnership unfolds, fans can look forward to a dynamic and engaging journey through the world of WTA tennis, with Tennis Channel as the premier destination for all the thrilling action and compelling stories that women’s tennis has to offer. The future of women’s tennis looks brighter than ever, with WTA Ventures and Tennis Channel leading the way towards a more inclusive, exciting, and impactful sporting landscape.
