Kim Kardashian’s Skims underwear line has just signed a major deal with the NBA, WNBA, and the US men’s national basketball team. Skims, a shapewear, loungewear, and underwear brand, recently released its first collection for men on Oct. 26.
On Monday, Kim Kardashian and her SKIMS men’s underwear line announced an official partnership agreement with the NBA to be the league’s official underwear. This announcement stirred a lot of controversies on social media. The internet is buzzing with pictures and posts about the brand. Fans are loving the new campaign of the popular brand.
In a press release, Kardashian, the company’s co-founder and creative director, said, “I am incredibly proud of Skims partnership with the NBA. As it reflects Skims growing influence on culture. Skims and the NBA will bring people from all walks of life together through fashion, sports, and talent, and I am excited to see how the partnership develops..”
Kim Kardashian’s Skims New Deal:
Skims’ new “Everybody’s Wearing Skims” campaign featured three prominent male athlete endorsers: NBA star Shai Gilgeous-Alexander of the Oklahoma City Thunder, NFL star Nick Bosa of the San Francisco 49ers, and Brazilian soccer legend Neymar Jr. Skims is well-known for its efforts to accommodate different body shapes, sizes, and skin tones.
NBA Commissioner Adam Silver said in a press release, “Skims has quickly established itself as one of our most culturally influential brands. Through our collaboration, we hope to provide NBA fans and Skims users with unique experiences, new offerings, and premium products.”
Skims will receive additional media exposure as part of the agreement. Including signage during NBA and WNBA broadcasts, as well as social media and digital channels. Among other things, Kardashian is the co-founder of private equity firm SKKY Partners and the founder of KKW Beauty.
For the unversed, Kim K is a media personality, socialite, and businesswoman from the United States. She rose to prominence as Paris Hilton’s friend and stylist. Her viral sex tape, however, brought her more attention. She and her family began appearing on the reality show ‘Keeping Up with the Kardashians’ on E!.
So, this was all about the brand Kim Kardashian’s Skims. Also read, Is cricket a religion in India? Decoding cricket in India.
